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Getting Started Guide

Welcome to Vero! We’re thrilled you’ve chosen to send amazing marketing campaigns with us.

This guide is your step by step guide to getting from zero to email marketing hero.

Use this guide for:

Setting up your project

By default your Vero account will have a project already created with the same name as your company name. You can add as many projects along side this as you’d like. Each project is it’s own, siloed environment with its own API Keys and user database. Learn more about a project.

Projects are useful for testing as you can set projects to different send modes:

  • Live - All emails are triggered and sent normally.
  • Test - Send all emails triggered by customers to a single email address (for testing). For newsletters only a single email is sent.
  • Offline - Data is still captured and emails are still ‘triggered’, just not sent, so you can see them in the logs.

By default, your project is set to Test as denoted by the orange color of the project in the sidebar. We recommend keeping your project in Test mode while you get setup and until you want to send live emails to your customers. Once you have finished setting up your project by Tracking real time data and Importing your existing data you can flip your project to Live mode to start sending real emails to your customers.

Note: You can have as many projects as you like, for example, you could have a ‘Sandbox’ project (set to ‘Test’ mode) linked to your test environment and a ‘Production’ project (set to ‘Live’ mode) linked to your live environment

Note: You can also clone campaigns between projects by selecting ‘Clone’ in the dropdown next to a saved campaign, however customer data is isolated to each project.

To Do:

  1. Ensure your project is in Test mode while you get set up.

Add multiple team logins

The creator of a Vero account is the primary administrator.

Additional users can be invited to your Vero account by visiting the Account > Team page. Team members are sent an invite email and invited to create their own password (you will see Invite Pending next to any user that has not yet accepted their invite and created a password).

For each team member, access can be granted to each individual project within Vero.

There are three levels of account access in Vero:

  • Administrator – users with this access level can manage your subscription, add other users and have full access to data and campaigns.
  • View / Edit – users with this access level can create, delete and otherwise manage all of your campaigns. They cannot manage your subscription or add other team members.
  • View only – users with this access level can view campaigns and campaign results, but cannot make changes.

To Do:

  1. Have a Vero administrator add new team members to Vero under the Account > Team menu area.

Setup Domain Authentication

Deliverability is the word used to describe the process of getting emails into inboxes. Deliverability is super important and we take it seriously at Vero.

By default, Vero works with Mailgun (a company owned by Rackspace) to help ensure we send your emails with the highest levels of success.

One of our success engineers will inform you about our plans for allocating dedicated IPs and warming up those IPs if your setup and scale demand this, otherwise you can assume all is in order and handled by Vero’s engineers – we do the hard work for you. Feel free to ask questions at any time.

You do however need to setup domain authentication. To do this, ensure you add a domain to the appopraite project in Vero. Have an administrator head to Settings > Project details and add the domain you will be sending from. From there, visit the Settings > Email Delivery menu and select Request DNS Records. You will then need to add the required DNS records to your sending domain.

You can read a detailed guide to domain authentication in Vero.

Note that you may also add your own Mailgun, Sendgrid, Mandrill or Dyn account for email delivery. Vero will then send emails out through one of these accounts. This is generally done by customers that have a long history with one of these providers or a shared infrastructure or other reason for doing so.

To Do:

  1. Have a Vero administrator add the domain you want to send your emails from under Settings > Project details. Domain setup is per project so make sure you configure your Domain in the correct project.
  2. Have a Vero administrator request the DNS records in that same project, found Settings > Email Delivery, but selecting Request DNS Records.
  3. Add the DNS records to your domain and return to Vero a few hours later and select Verify DNS Records on the Settings > Email Delivery page. Each of the records will go green once successfully verified, and emails will now be sent via your domain.
  4. In order to increase deliverability, it is generally a good practice to import a CSV that has a tags column with the value unsubscribed with any previous unsubscribed customers’ addresses before sending.
  5. It goes the same way with previously hard bounced customers. See Importing data below and importi a customer CSV and having a tags column with the value vero-unsubscribed-hard-bounce.

Tracking real time data

One of the key elements that gives Vero its power is the ability to track data about your customers and what they are doing in your application or website, in real time. Traditional email tools typically synchronise with databases or static lists at set intervals. Tracking customer properties and customer events with Vero is where you’ll see the biggest wins.

To get the most out of Vero, we recommend integrating with our API. Most customers install our Javascript library on their website. This automatically manages cookie tracking and other benefits such as automatically managing API call failures.

You can find the Javascript library and installation instructions as part of our API library documentation. Our library is built so that it loads after your pages, with redundancy in mind, so it will not slow down your site in any way.

Many people also track extra customer properties or events using our backend API libraries, in Python, Ruby, PHP, Java, Perl and iOS. These can all be found in our API library documentation. You may use both the front-end Javascript library and extra API calls in tandem.

Note that the key to using our API is to identify customers using a unique identifier or ID (interchangeable terminology in the world of Vero). If you do not have a unique ID per customer, we recommend using the email address as the ID itself.

To Do:

  1. Install the Vero Javascript library on your website, including making a Vero identify call whenever a customer signs up, fills out a form or otherwise gives you permission to email them.
  2. Determine whether you want to automatically track pageviews for customers that have been identified (by default, Vero does not).
  3. Track specific events using our Javascript library. Focus on key lifecycle events such as Signed_up, Viewed_product, Used_feature_X. Events can be named however you want and are one of the keys to using Vero with power.
  4. Track any extra events via our API on your backend using one of our backend libraries.

Importing data

Having determined what data you are going to track on the front end, it is typical to want to ensure your data history (or at least the most important parts of it) is available in Vero.

The easiest way to import data into Vero is to use CSVs - To do this, navigate to the ‘Import/Export’ section from the sidebar.

You can import customer CSV data for each customer/subscriber/user along with any event property. Each column in your CSV can be imported as a customer property in Vero, such as first_name. Ensure that any properties you’ve imported via the API are the same as those you are backfilling via CSV.

You can also import past data on events – i.e. data on what each customer/subscriber/user has done in your application or on your website. To do this, you can import a new event CSV. An event CSV includes one line item for each event triggered by a customer, e.g. Purchased product, along with who triggered it (identified using the customer’s unique identifier) and when they did so (in the ISO 8601 datetime format). There is an example on the Import page. Ensure you import data using event names that match the event names you are capturing via the API.

We accept manual CSV imports (via the UI) up to 50,000 rows. To import larger datasets, please contact our support and we’ll import them directly, for speed.

To Do:

  1. Import any customers and their properties via CSV to backfill Vero and prime your segments. You can do this via the Import Customers page or by contacting support for larger data sets.
  2. Import any customer activity data via CSV to backfill Vero and prime your segments. You can do this via the Import Events page.

Importing your first templates

We know how much effort is required to create and maintain awesome email designs. We’ve made it easy to upload your existing Vero templates and now with editable tags you change the content without having to edit the html.

Setting up templates correctly at the outset will enable you and your team to move quickly in Vero. The best place to start learning about how Vero handles templates is to read our extensive Using HTML templates in Vero help article.

As a helpful summary, here are the key points to understand about Vero’s templates:

  • You can find your templates under Settings > HTML Templates.
  • When your designer creates a template they should markup anchor tags, images, div and table cell blocks and headings with the HTML CSS class vero-editable to make them editable.
  • Once a template is uploaded, you can then select this template when creating any type of campaign in Vero (Newsletters, Behavioral and Transactional campaigns).
  • You can use Vero’s WYSIWYG point-and-click template editing interface to amend the content specificly for that campaign.

When you import templates, Vero will parse these and give you warning messages regarding errors you may have made that can cause conflicts, ensuring everything is set for your marketing team to use your templates seamlessly.

If you have questions setting up your templates or want help importing them from other email platforms, please get in touch with our support team – they all have experience coding and developing HTML email templates and can help you mark up your templates for Vero correctly and get going faster.

To Do:

  1. Export your custom templates from another email platform or as created by your design team.
  2. Mark up any elements you want to be editable with the vero-editable CSS class, as outlined in our help document on template management.
  3. Upload your templates into Vero.

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Get in touch, we're always happy to help. Email us at: support@getvero.com

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