reporting

About Campaign Statistics

Vero reports on several key metrics with every campaign.

Customers: The number of customers sent your email.

Delivered: The number of customers that your email was successfully delivered to.

This statistic is a percentage of the total customers who were sent the email.

Opened: The number of customers who open your email.

This statistic is a percentage of the total number of customers who were delivered the email.

This is tracked by an invisible image that is loaded into each email sent. If a customer has images disabled then the open can not be recorded.

Clicked: The number of customers who click any link in your email.

This statistic is a percentage of the total number of customers who were delivered the email.

We also report the number of clicks on individual links in your email.

Converted: The number of customers who carry out the intended action after receiving your email.

This statistic is a percentage of the total number of customers who were delivered the email.

Take a look at how conversions are defined.

Unsubscribed: The number of customers who opt out of receiving further emails from you.

This statistic is a percentage of the total number of customers who were delivered the email.

Didn't find what you were looking for?

Get in touch, we're always happy to help. Email us at support@getvero.com.