Integrate Google Analytics’ UTM tags
You can automatically append UTM parameters to outbound links in your email campaigns.
Google Analytics, along with most analytics tools, use this data to attribute conversions to their correct source.
To enable appending of UTM tags, visit the Settings > Integrations menu. Click View next to the Google Analaytics Integration.
Click Add Google Analaytics Integration to turn this feature on.
Editing the UTM tags
Vero will append UTM tags in the following manner:
utm_sourceis, by default, set to
utm_mediumis, by default, set to
utm_campaignis populated with the name of the campaign being sent.
utm_termis populated with either the variation being sent. If you do not have an A/B test running, this will be
control, otherwise it’ll be the variation of your campaign (for example,
You can edit the
utm_medium values appended by Vero on the Settings > Integrations menu page.
Customising tags in an individual email campaign
If you add your own UTM tags to any link, these will take precedence and override the default UTM tags that Vero will append above.
For example, if you added a link as follows:
Then Vero would only append the
utm_medium tags. It would not overwrite your custom
utm_campaign value on this link.
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