the basics

Working with endpoints and subscriptions

An endpoint is a unique identifier that represents a specific device or platform used by one of your users. Examples of endpoints include email addresses, mobile phone numbers, iOS and Android mobile application push tokens, a random hash representing a browser session and many more. Endpoints tell Vero Newsletters exactly which device or platform to message.

Why endpoints?

Vero Newsletters has been designed to support any channel. In today’s world users engage with businesses via multiple devices and channels. Endpoints provide a way to capture this reality elegantly: a single user will have multiple endpoints.

Data Vero stores about your endpoints

Vero Newsletters does not store any user-level data such as first names, last names, etc. Instead we access your CRM data wherever it is, on a per-newsletter basis. Vero Newsletters is designed not to be the source of truth for your user-level and activity-level data.

However, Vero Newsletters does store some information about endpoints. Vero is designed to be the source for truth for your newsletter subscriptions and engagement records of messages you send.

Whenever you send a newsletter to an audience Vero Newsletters will keep a record of all of the endpoints that were messaged along with a record of all of their message interactions.

How subscriptions are handled

Vero keeps track of endpoints you’ve messaged, whether users have marked those endpoints as unsubscribed and ensures you do not message unsubscribed endpoints.

When you create a Newsletter and import an Audience from a Data Source, Vero will scan all of the endpoints included in the imported audience. For each endpoint Vero Newsletters will validate whether the endpoint:

  1. Has never been messaged before, in which case it will be considered subscribed. The newsletter will be able to be sent to these endpoints.
  2. Has been messaged before and has not been marked as unsubscribed. The newsletter will be sent to these endpoints.
  3. Has been messaged before and is marked as unsubscribed. The newsletter will not be sent to these endpoints.

Unsubscribing an endpoint

Endpoints can be unsubscribed in one of two ways:

  1. A user can click an unsubscribe link in a newsletter, automatically unsubscribing that endpoint.
  2. You can unsubscribe an endpoint by visiting Subscriptions, selecting an endpoint, selecting Actions in the drop down and choosing Unsubscribe.

Once unsubscribed, you may also resubscribe an endpoint via the Vero Newsletters UI.

Deleting endpoints

You can delete an endpoint by visiting Subscriptions, selecting an endpoint, selecting Actions in the drop down and choosing Delete.

Deletions are final. Deleted endpoints cannot be recovered.

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