Setting up and installing Vero
Vero makes it easy to create email campaigns that target users based on what they've done (e.g.
Viewed a product) or haven't done (e.g.
Checked out) as well as segmenting based on user specific variables (e.g. their
age). The basis for this segmentation is tracking real time data about each of your users, including their demographic data and what they do in your mobile or web application.
There are two key steps to getting setup with Vero:
- Tracking your users and what they are doing, and
- Writing and sending your first email campaign
Plug and play solutions
Two ways you can quickly get data into Vero include Segment and Zapier (in beta, please email us for instant access).
If you're already setup on these platforms you'll find them a quick way to get going, without installing Vero's API directly on your website.
Installing Vero on your site or in your app
To get the most value out of Vero you should install our API and track what users do on your website or in your application in real time.
In summary, the Vero API has two key functions. The first is adding or updating a user in your Vero database. We call this
identifying a user.
The second is tracking what
events a user takes. Events are defined by you and typical examples would be things like
Views a product,
Subscribes to blog, etc.
You can use Vero's API with any coding language.
Other helper libraries:
Setting up your first campaign
To get the most value out of Vero you should setup a triggered campaign. These are automated emails that are triggered when a customer takes a certain action, so they work whilst you sleep.
There are three types of emails you can send in Vero:
- Newsletters are emails that are sent at a specific time, to a specific group of users.
- Behavioral emails are marketing emails that are sent when a user does or does not do a certain action.
- Transactional emails are sent every time a user does something, such as
Resets their password.
To get the most out of Vero, try setting up each of these campaign types.