> ## Documentation Index
> Fetch the complete documentation index at: https://help.getvero.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What are tags?

> Use tags to group customers by preferences, create static lists, and enhance segmentation.

Each customer profile in Vero can have many tags.

Tags are useful in situations where you want a customer profile to relate to many potential values. A good example would be customer preferences. For example, you might want customers to manually keep tabs on which customers are interseted in `shoes`, `skirts` and `trousers`. You could append tags to a customer's profile and use these tags to create segments.

When creating your tags, they should contain no spaces or punctuation other than - and \_.

Tags are a powerful way to enhance segmentation. They are useful for creating preference centres, emulating static lists or use Vero as a lightweight CRM, as tags can also be added inside Vero's user interface.

## Adding tags

Tags can be added in three ways:

1. Using Vero's API. You can refer to our [API documentation](/api-reference/tags/edit) for more information.

2. Using CSV imports. See the section titled *Creating static lists with tags* below.

3. Via the UI. When browsing a customer's profile in Vero, browse to the *Tags* tab and select the **New Tag** button to add a tag.

## Removing tags

Tags can be removed in two ways:

1. Using Vero's API. You can refer to our [API documentation](/api-reference/tags/edit) for more information.

2. Via the UI. When browsing a customer's profile in Vero, browse to the *Tags* tab and select the dropdown next to a tag and choose **Delete**.

## Creating static lists with tags

A common usage of tags is to import and segment a **static group** of customers.

You can import a CSV with a `tags` column, tagging each of the users with a tag, or tags, you specify. You can then create a segment using this tag and send out a newsletter.

Adding multiple tags is possible by keeping one `tags` column and simply separating each tag with a semicolon.