> ## Documentation Index > Fetch the complete documentation index at: https://help.getvero.com/llms.txt > Use this file to discover all available pages before exploring further. # What are events? > Track customer actions like signups, purchases, and page views to trigger campaigns. Vero defines **events** as all the actions a customer is taking on your site. It could be everything from signing up to checking out, viewing a page to clicking a button, etc.. Vero lets you collect **event properties** along with any of these events. These are then used to provide more context and customize your email even more. vero.event-properties