What are customer properties?
Customer properties are attributes that are attached as data to a user. A customer can have multiple properties which are located on their profile.
You often get this data when a customer signs up to your site, fills out a survey or passes an order. These properties are key in Vero and let you segment your customer base with granularity.
Vero has reserved some properties:
| Attribute (type) | Description |
|---|---|
| id (String) | The unique identifier of the customer |
| email (String) | The email address of the customer |
| first_name (String) | The first name of the customer |
| last_name (String) | The last name of the customer |
| last_name (String) | The last name of the customer |
| gender (String) | The gender of the customer |
| age (Number) | The age of the customer |
| birthday (Date) | The birthdate of the customer. We recommend the ISO_8601 format but also accept UNIX timestamps for convenience. |
| phone (String) | The phone number of the customer |
| description (String) | The description of the customer like their bio. |
| title (String) | The title of the customer like "VP of Marketing" |
| username (String) | The username of the customer |
| website (String) | The customer’s website |
| created_at (Date) | The date the customer was first created. We recommend the ISO_8601 format but also accept UNIX timestamps for convenience. Generated by Vero if not provided. It cannot be updated. |
| tags (List) | List of the tags assigned to that customers, if any. |
| locale (String) | The locale that define the customer’s language and country in the following format en_AU for Australian English. |
| city (String) | The city of the customer |
| country_code (String) | The country code of the customer |
| country (String) | The country of the customer |
| latitude (String) | The latitude of the customer |
| longitude (String) | The longitude of the customer |
| postal_code (String) | The postal code of the customer |
| region (String) | The region of the customer |
| timezone (Integer) | The timezone of the customer |
