How to clean your subscribers with a "sunset clause"

Vero always recommends that you clean your customer list often. If you don't already use an external tool to do this a good option is to build a Sunset Clause.

A Sunset Clause is helpful for:

1. Removing spammy or invalid email addresses.
2. Helping you send only to your engaged users.
3. Cleaning your list to improve your deliverability reputation.

You can build a Sunset Clause by using the following conditions when creating a segment:

• Has received any email in the last xx days (we recommend at least 60 days).
• Has not opened any email in the last xx days.
• Has triggered identified 0 times in the last xx days (we recommend around 2-3 days to avoid removing brand new customers).

Once you've built your Sunset Clause you'll have two options:

• Use the "delete customers" feature in Segments to completely remove these customers from Vero.
• Exclude this segment on your campaigns with "is not in segment xx."