How to personalise your message using Liquid

Inserting imported audience data

In Vero, we use a prefix within the standard Liquid template fields to denote where to load the data from.

{{user.property}} replaces the attribute with the name of any customer property that you’ve captured using the Vero API or uploaded via CSV. For example, {{user.first_name}} would print John for a user profile that has the attribute first_name with value John.

Vero-specific merge tags

There are several reserved, Vero-specific fields that enable key Vero Newsletters functions including one-click unsubscribe and "View in browser" (permalink). The following is a list of all available fields:

• {{url.unsubscribe_link}} inserts a unique unsubscribe URL (e.g. https://newsletters.getvero.com/unsubscribe/UNIQUE_HASH). When a recipient clicks this link their endpoint will be marked as unsubscribed.
• {{url.unsubscribe}} inserts an anchor tag containing the raw unsubscribe URL generated by {{url.unsubscribe_link}} (as above).
• {{url.permalink_link}} inserts a unique URL (e.g. https://newsletters.getvero.com/view-online/UNIQUE_HASH) that points to an online, hosted version of the individual message that was sent.
• {{url.permalink}} inserts an anchor tag containing the raw "View in browser" URL generated by {{url.permalink_link}} as noted above.

Liquid functions

Vero supports most default Liquid functions, as well as a number of additional functions for convenience.

Read our Liquid personalization guide for a list of available functions.