How to unsubscribe a user

Vero keeps track of every user you've messaged and also tracks subscription status to ensures that you do not message any users who have unsubscribed.

When you create a Campaign and import an Audience from a Data Source, Vero will scan all users included in the imported audience. For each user, Vero 2.0 will validate whether they:

1. Have never been messaged before, in which case they will be considered subscribed. The newsletter will be able to be sent to these users.
2. Have been messaged before and have not been marked as unsubscribed. The newsletter will be sent to these users.
3. Have been messaged before and are marked as unsubscribed. The newsletter will not be sent to these users.

Unsubscribing a user via the UI

Users can be unsubscribed in one of two ways:

1. A user can click an unsubscribe link in a newsletter, automatically unsubscribing them.
2. You can unsubscribe a user by visiting Profiles, selecting a user profile and then selecting Unsubscribe in the actions menu.

If unsubscribed, you may also resubscribe a user via the Profile actions menu.

Unsubscribing a user via the API

Users can be programmatically unsubscribed through our API, allowing for automated subscription management. Read our developer docs

Unsubscribing a list of users via CSV

Currently only available in the Vero 1.0 UI

It's possible to unsubscribe multiple users at once using our tags feature. Vero reserves a tag called unsubscribed which will unsubscribe the user when applied. So to unsubscribe a large list of users, you can import a CSV of users with a tags column that includes the unsubscribed tag. Read more about this feature

Deleting user profiles

You can delete a user profile by visiting Profiles, selecting a user profile and then selecting Delete in the actions menu.

Deletions are final. Deleted user profiles and their subscription status cannot be recovered. If the user is tracked or imported again with the same identifiers, they will be treated as a new user profile and marked as subscribed even if previously unsubscribed.

Learn more about working with user profiles.