campaigns

Recurring newsletters

A recurring newsletter is a newsletter that is sent to a certain segment of customers on a repeating schedule.

Creating a recurring newsletter

To create a recurring newsletter, simply create a new Newsletter, just as you would typically. The difference happens when you click Schedule.

Scheduling a recurring newsletter

To launch your newsletter on a recurring schedule, select Schedule from the newsletter actions header bar of any draft newsletter:

Launch Newsletter

Select the option to schedule your newsletter on a recurring schedule, presenting you with the following options:

Recurring Options

You can select to trigger your recurring newsletter on a daily, weekly or monthly schedule.

Without timezone support

When scheduling a standard recurring newsletter you select the time (in the selected timezone) that you wish the newsletter to be sent.

For example, you might schedule your newsletter to be sent each week on Monday at 9:00am UTC-7 (PT). This would mean that each Monday, at that time, a copy of your newsletter would be sent to all customers currently matching your segment conditions.

Timezone support

You can also select to send the newsletter in your customer’s timezone by selecting Deliver at this time on recipients timezone.

For example you might send a newsletter each day at 10:00am. This newsletter will be sent each day at this time in the customers’s timezone wherever they are in the world. For customers with a blank timezone property, Vero will use your Project’s default timezone to schedule the newsletter at 10:00am.

Note that when launching a campaign with timezone support, the first email will be sent when the time specified is first reached in the International Dateline West timezone (GMT+13).

For example, if you elect to schedule an email daily at 2pm with timezone support, the first email will be sent at the next closest 2pm UTC+13. This ensures all customers are treated equally with the initial send.

Editing a recurring newsletter

To edit a recurring newsletter, simply select its name on the Campaigns page. You will then be taken to the Recurring Newsletter Overview page.

Recurring Overview Page

On this page you can edit the actual recurring newsletter and also see the statistics for each of the instances of this newsletter, along with the exact time that they were sent.

Re-scheduling, cancelling and pausing a recurring newsletter

On the recurring newsletter snapshot page, you can change the schedule. Simply select the new schedule you would like to use, hit save and click Save changes on the confirmation dialog. Note that any previously scheduled instances will not send. The newsletter will begin emailing on the new schedule immediately.

You can also select to cancel a recurring newsletter. This will not delete the newsletter but it will ensure that it is no longer sent to your customers. You can select to uncancel a recurring newsletter at any time, resuming it’s last saved schedule.

Recurring Skip and Pause actions

Finally, you can choose to skip the next instance of a recurring newsletter. This means that the immediate next send will not be sent, yet the following instance will be. For example, if the next instance was to go out on a Tuesday, you could skip this instance, meaning the next instance will be sent on Wednesday.

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