Understanding campaign metrics

Vero reports on several key metrics with every campaign.

Customers: The number of customers sent your email.

Delivered: The number of customers that your email was successfully delivered to.

This statistic is a percentage of the total customers who were sent the email.

Opened: The number of customers who open your email.

This statistic is a percentage of the total number of customers who were delivered the email.

This is tracked by an invisible image that is loaded into each email sent. If a customer has images disabled then the open can not be recorded.

Clicked: The number of customers who click any link in your email.

This statistic is a percentage of the total number of customers who were delivered the email.

We also report the number of clicks on individual links in your email.

Converted: The number of customers who carry out the intended action after receiving your email.

This statistic is a percentage of the total number of customers who were delivered the email.

Take a look at how conversions are defined.

Unsubscribed: The number of customers who opt out of receiving further emails from you.

This statistic is a percentage of the total number of customers who were delivered the email.