Using the Advanced section of a campaign

The Advanced section of a campaign or email allows to you to apply additional settings specific to your campaign. This includes email delivery provider you want to send with, individual tracking for when the campaign is opened and if any links clicked.

Advanced example

Delivery Account

This is where you are able to select or change which email provider to send the campaign from. Each sending domain you have set up previously in Email Delivery settings will appear in the drop down. By default, the email provider which is set as default will be the selected option.

Tracking

Separate options to track when users activity by opening the campaign and any links they have clicked. This useful for gathering further information to help determine if users are opening the emails and how effective the email content is.

Custom Headers

A custom header can be a useful tool for helping differentiate between which types of emails your customers are unsubscribing from. They are also useful for allowing customers to unsubscribe from your emails rather than marking them as spam with their email client, in turn impacting your deliverability reputation. This is done by creating a list-unsubscribe header where users will see an "Unsubscribe" button they can click if they would like to automatically stop receiving future emails. By default, Vero adds a list-unsubscribe header to all emails. You are also able to add additional customized headers under the Advanced section of Settings.

Authors

  • Rae Mack
    Customer Support Manager