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Vero reports on several key metrics with every campaign. Customers: The number of customers sent your email. Delivered: The number of customers that your email was successfully delivered to. This statistic is a percentage of the total customers who were sent the email. Opened: The number of customers who open your email. This statistic is a percentage of the total number of customers who were delivered the email. This is tracked by an invisible image that is loaded into each email sent. If a customer has images disabled then the open can not be recorded. Clicked: The number of customers who click any link in your email. This statistic is a percentage of the total number of customers who were delivered the email. We also report the number of clicks on individual links in your email. Converted: The number of customers who carry out the intended action after receiving your email. This statistic is a percentage of the total number of customers who were delivered the email. Take a look athow conversions are defined. Unsubscribed: The number of customers who opt out of receiving further emails from you. This statistic is a percentage of the total number of customers who were delivered the email.