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Vero always recommends that you clean your customer list often. If you don’t already use an external tool to do this a good option is to build a Sunset Clause. A Sunset Clause is helpful for:
  1. Removing spammy or invalid email addresses.
  2. Helping you send only to your engaged users.
  3. Cleaning your list to improve your deliverability reputation.
You can build a Sunset Clause by using the following conditions when creating a segment:
  • Has received any email in the last xx days (we recommend at least 60 days).
  • Has not opened any email in the last xx days.
  • Has triggered identified 0 times in the last xx days (we recommend around 2-3 days to avoid removing brand new customers).
Once you’ve built your Sunset Clause you’ll have two options:
  • Use the “delete customers” feature in Segments to completely remove these customers from Vero.
  • Exclude this segment on your campaigns with “is not in segment xx. ”