Campaign types
Vero’s email campaigns are grouped into three primary groups:Transactional
These are emails that must be sent to your customers each time they take an action. For example, receipts, notifications and password reset emails. These emails ignore unsubscribe notifications.Behavioral
These are marketing emails triggered by user activity or inactivity.Newsletter
These are one-off emails sent at a scheduled time to a segment, or number of segments, of your customers. You can quickly filter between campaign types using the tabs at the top of the campaigns page:
Organising campaigns with tags
You can group campaigns together using tags. A tag is essentially a category and each campaign can have multiple tags. If you had a group of campaigns helping customers with your product onboarding, you might add a tag called ‘onboarding’ to each of these campaigns, as follows:
