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You can send a different version of a message to each profile, based on the profile’s locale property. This works for email, SMS, and push in broadcasts and Journeys.
Each language tab has its own subject, body, and other fields. Write or paste the translation into that tab, or add language versions through the Vero MCP server. To manage translations in Crowdin, see the Crowdin integration. Anyone whose locale doesn’t match a tab receives the Default content.

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Prerequisites

  • Each profile you want to reach in another language needs a locale property set to a supported language code, such as es or fr-CA. Set it the same way as any other user property, for example with the Track API.
  • Your role needs permission to edit campaigns.

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How Vero picks the content

Every message starts with a Default tab. When you add a language, it appears as a new tab next to Default, labeled with its name and code, such as French (France) - fr-FR. Default tab plus French, German, and Italian language tabs When the message sends, Vero compares each profile’s locale with the languages you’ve added:
  • If the locale exactly matches a language code, the profile receives that language’s content. A profile with a locale of es-MX doesn’t receive es content unless you’ve added es-MX.
  • If the locale doesn’t match any language, or the profile has no locale, the profile receives the Default content.

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Partial matching

With partial matching, a profile whose locale has no exact match receives the content for its base language instead. For example, if you’ve added es but not es-MX, profiles with a locale of es-MX receive your es content. An exact match always wins, so if you’ve added both, es-MX profiles receive the es-MX content. To turn on partial matching for your account, contact support@getvero.com. Hover over a tab to see which profiles receive it. Write your Default content in the language most of your audience speaks.

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Adding a language

  1. Open the message in your broadcast, or the email, SMS, or push step in your Journey.
  2. Click Add language.
  3. Search for the language by name or code, then click + Add.
  4. Add the content for that language in its tab.
Add language picker searching for Spain A warning icon on a tab means that language’s content is incomplete.

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Changing or removing a language

Click the menu on a language tab, then:
  • Change language – choose a different language for the same content. Click Use next to the new language.
  • Remove language – delete the tab and its content. Profiles that matched this language receive the Default content instead.
You can’t remove the Default tab.

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When you can edit languages

You can add, change, and remove languages while a broadcast or Journey is in draft or paused. Once a broadcast has sent or a Journey is live, the language tabs are read-only: you can switch between them to view each language’s content, but not change them. To edit the languages on a live Journey, pause it first.

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Languages and A/B tests

If your broadcast has an A/B test, each variant has its own Default tab and languages. Add every language you need to each variant.

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Reporting by language

When a broadcast uses at least one language, its Full Report includes a Language Breakdown table. It shows sends, deliveries, opens, clicks, conversions, and unsubscribes for each language, depending on the channel. You can export it as a CSV. Language Breakdown table on a broadcast Full Report Learn more about campaign reports

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Language codes

Use these codes on each profile’s locale property. Search by name or code when you add a language.

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Need Help?

If you have any questions, reach out to us at support@getvero.com.