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Vero tracks two kinds of subscription for every profile: a global subscription status, and a status for each subscription topic in your project. Together they decide who can receive your messages and give users a way to opt out of some messages without leaving entirely.

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Global subscription status

Every profile is either subscribed or unsubscribed from your project. New profiles are subscribed. A profile that is globally unsubscribed receives no messages from Vero, whichever audience it appears in. See Unsubscribe a user for how Vero checks global status when you send.

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Topic subscriptions

Topics are subscription categories for the kinds of messages you send, such as Weekly digest or Product updates. Every profile has a subscribed or unsubscribed status for each topic, so a user can leave one kind of message and keep the rest. Each topic has a default status. A profile follows that default until an explicit choice is recorded for it, after which the choice applies. Topics are shared with Vero 1.0: a topic created in either product appears in both, and a profile’s topic statuses are the same wherever you view them. See Using topics to create and manage them.
Vero 2.0 broadcasts and journeys cannot be assigned a topic, so topic statuses do not currently change who receives a Vero 2.0 message.

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How the two work together

A global unsubscribe always wins. A globally unsubscribed profile receives nothing, whatever its topic statuses say, and changing a topic status never changes the global status. When a globally unsubscribed user resubscribes from the preference center, every topic returns to its default status.

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How subscription status changes

{{url.unsubscribe_link}} and {{url.unsubscribe}} in your emails unsubscribe the user globally as soon as they click. What they see next depends on your setup:
  • By default, Vero shows its own confirmation page.
  • If you set a custom unsubscribe page, Vero redirects the user there.
  • If the preference center is on, Vero hosts the pages instead, so the user can resubscribe without leaving the page.

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The mail client Unsubscribe button

Gmail, Apple Mail, Outlook, and other mail clients show their own Unsubscribe button next to your sender name, using the one-click unsubscribe header Vero adds to your emails. If the email was sent from a campaign with a topic, clicking it unsubscribes the user from that topic only. Otherwise, it unsubscribes them globally.

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The preference center

The {{url.manage_preferences}} link takes users to a page hosted by Vero where they can:
  • Tick and untick topics, then select Save preferences. This records an explicit choice for every topic shown.
  • Select Unsubscribe from all, which unsubscribes them globally.
  • Select Resubscribe, if they are already globally unsubscribed.
See Setting up a preference center.

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Changes made by your team

From a profile, your team can:

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The API and CSV imports

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Next steps

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Need Help?

If you have any questions, reach out to us at support@getvero.com.